Nevear is a leading custom apparel manufacturer

Clothing Manufacturer for Italian Brands

Nevear makes custom clothing for brands in Rome, Florence, Milan and across Italy, from a first run of 50 pieces per item to around 50,000 pieces in a single shipment. We produce through partner factories in the US, the UK, Pakistan and China, and deliver to Italy.

This page covers what matters for an Italian label: EU duty by production country, how to mark the origin of clothing made abroad, Italy's packaging labelling and CONAI fee, labels in Italian, and timing a collection for Pitti Uomo.

Two women carrying shopping bags walk down a cobbled street lined with old buildings
Minimum order
Typically 50 pieces per item
Lead time
Samples 2–3 weeks; bulk 3–4 weeks from order
Origin marking
"Made in Italy" only for goods of Italian origin
Packaging
Material codes on all packaging; importers pay the CONAI fee

Why Italian brands work with Nevear

  • A low first order. Our minimum is typically 50 pieces per item, so a new style can go on sale before you commit to a large run. Read what MOQ means.
  • Duty-free routes. Garments from our partner factories in the UK, the US and Pakistan can come into Italy at 0% if they meet the rules of origin.
  • Room to grow. Repeat orders can reach around 50,000 pieces in a single shipment, from the same approved sample.
  • A predictable timeline. Samples take 2–3 weeks, and bulk orders usually arrive 3–4 weeks from the order date, shipping included.

We make t-shirts, hoodies, jackets, pants and swimwear for Italian labels.

Duty on clothing into Italy

Italy applies the EU's common customs tariff, so clothing from outside the EU normally pays 12%. Where the garment is made decides whether a 0% rate applies. Italy's standard VAT rate of 22% is charged on top at import.

Duty into the EU on cotton T-shirts and denim jeans, from the EU's TARIC database (October 2026). The 0% rates apply only when the goods meet the scheme's rules of origin.
Where the clothing is madeDuty into the EUWhy
UK0%EU–UK Trade and Cooperation Agreement
US0%EU tariff preference for goods of US origin, since July 1, 2026
Pakistan0%GSP+, the EU's preference scheme for developing countries
China12%No preference, so the EU's normal rate applies

"Made in Italy" and clothing made abroad

Italian law treats origin marking strictly, from the moment goods are presented at customs until the retail sale. Marking "Made in Italy" on goods that are not of Italian origin under the EU rules of origin is a false indication and a criminal offence. It is also misleading to use signs or images that suggest Italian origin, even when the foreign origin is stated somewhere.

Brand owners are covered too. Using a brand in a way that leads consumers to believe a product is Italian, without precise and prominent information on its foreign origin, carries a fine of €10,000 to €250,000, and the goods are confiscated unless the origin is added to the product, its packaging or the documents that go with it to the consumer.

Packaging: material codes and the CONAI fee

Since January 1, 2023, all packaging placed on the Italian market must be labelled to help collection and recycling. Every piece of packaging carries its material code under EU Decision 97/129/EC, such as "LDPE 4" on a polyethylene polybag or "PAP 20" on a corrugated carton. Packaging that reaches consumers must also say how to dispose of it, for example "Raccolta plastica" with a reminder to check local rules. The Environment Ministry's guidelines allow this information to be given through a QR code or website instead of being printed.

Packaging around goods made outside Italy is also subject to CONAI's environmental contribution when it is placed on the Italian market. An importer of packaged goods declares the packaging by material and pays the fee CONAI invoices; a business that buys packaged goods abroad to resell registers with CONAI as a user. Simplified declarations exist when the exact weight of each material is hard to work out.

Labels in Italian

Italy's Consumer Code requires all information meant for consumers to be given at least in Italian. If a label is in several languages, the Italian has to be at least as visible and legible as the others. Fibre names follow the EU list, so cotton is "cotone", elastane "elastan" and polyester "poliestere".

Showing at Pitti Uomo in Florence

Pitti Uomo 111, the menswear fair, runs from January 12 to 15, 2027, at the Fortezza da Basso in Florence. At a trade fair you show samples and take orders. Samples take 2–3 weeks, so send your tech pack by late November to have them in hand before the holidays, with time for a second round. Orders written at the fair can then be delivered 3–4 weeks after you place them with us.

From sample to delivered order

Sample

2–3 weeks

Bulk order and delivery

3–4 weeks from your order, shipping included

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Weeks from the start of sampling

One sample round shown. Each extra round adds 2–3 weeks, and your review time comes on top.

How an order works

  1. Send your designs or a tech pack, with quantities per size and color.
  2. We confirm the minimum, price, production country and timeline in your quote.
  3. We make a sample in 2–3 weeks so you can check fit, fabric and finish.
  4. Once you approve it, the bulk order usually arrives in Italy 3–4 weeks from the order date, shipping included.

Frequently asked questions

Is Nevear based in Italy?

No. Nevear Apparel LLC is a US company based in Wyoming. We produce through partner factories in the US, the UK, Pakistan and China, and deliver to brands in Italy.

What is the minimum order?

Typically 50 pieces per item. The exact minimum depends on the product, fabric and production process, and is confirmed in your quote.

Can clothing made abroad be labelled "Made in Italy"?

No. Only goods of Italian origin under the EU rules of origin can carry it. Using a brand or imagery that suggests Italian origin without clearly stating the real origin can also bring a fine of €10,000 to €250,000.

What must packaging show in Italy?

Every piece needs its material code under EU Decision 97/129/EC, such as LDPE 4 on a polybag. Packaging that reaches consumers also needs disposal guidance. Both can be given through a QR code or website.

Do I pay the CONAI fee on imported packaging?

Yes. Packaging around goods made outside Italy is subject to CONAI's environmental contribution when placed on the Italian market, and the importer declares and pays it.

Making clothing for Italy?

Tell us what you want to make and how many pieces. We will confirm the minimum, the best production country and a timeline in your quote.

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